MUNDANE
Bringing colours to the mundane life of India.
The Chaiwala is the observer, from dawn until night,
A refuge for weary travelers, lonely souls he invites.
A provider of sustenance,
for those earning their wage,
And a guide for the lost,
his kindness knows no age.
Yes, the Chaiwala, often overlooked and mundane,
Is truly a shining example of humanity's simple refrain.
The poster is in Malayalam and features the word "KOOI," an onomatopoeic sound made by a fish seller to attract customers. The seller's livelihood is solely dependent on the sale of fish, and the poster includes a calligram of a bicycle with Malayalam type to depict this.
CHARACTER DESIGN
The objective was to design a character inspired by tiger lilies, which involved conducting research on their physical appearance and characteristics. Based on
this, ideation was done through mind maps, and the most suitable character was
selected and finalized.
