Indian Navy Cyclothon
Role: Spatial Design & Creative Coordination
Event: Kochi Navy Cyclothon (40 km & 75 km)
Date: February 2025
I was part of the design and execution team responsible for transforming an open playground into a functional cyclothon venue. My involvement spanned from ideation to execution, where I planned the spatial layout, coordinated with vendors, and ensured smooth event flow.
Layout & Placements
Entry Point → Controlled access for participants & guests.
Registration / Bike Checkpoint → First stop after entry, ensuring crowd control.
Restrooms → Centrally placed for easy access.
Main Stage → Focal hub for announcements & ceremonies.
Refreshments Zone → Positioned near the stage for visibility & convenience.
Cycle Parking & Stands → Close to the line-up zone for smooth movement.
Sponsor Stalls → Near entry for maximum brand visibility.
Line-up Area → Flag-off Point → Clear directional flow for participants.
VIP Parking & Photo Point → Peripheral placement to reduce congestion.
Why This Layout Worked
✔ Natural circulation flow without cross-movement.
✔ High-traffic services (registration, restrooms, refreshments) in central zones.
✔ Sponsor visibility integrated into the participant journey.
✔ Safe & open design minimizing bottlenecks.
Challenges & Improvements
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Refreshment area could have been expanded to avoid queues.
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Limited shaded structures for participants waiting post-race.
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Signage could be more visually distinct for quicker navigation.
Execution Highlights
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Coordinated with LED team for stage lighting.
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Worked with print vendors for branding & signage.
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Integrated celebratory effects – paper blasters, firecrackers,
and lights for early morning ambience.
Key Learnings
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Communication is everything → Managing cross-team collaboration was vital.
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Preparation & contingency planning are crucial for smooth event flow.
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Design Insight → Spatial design decisions (placement, flow, visibility)
directly shape participant experience. -
Organizational skills are as important as creativity in event design.
Geojit 35th Anniversary
Role: Theme Ideation & Creative Coordination
Client: Geojit Financial Services
Date: 5th September 2022
Location: Kochi (Indoor Event)
Geojit is a leading financial advisory company headquartered in Kochi, providing investment and wealth management solutions across India and abroad.
For Geojit’s 35th Anniversary Celebration, the design direction was inspired by a painting competition conducted for children. A vibrant coral-themed artwork was selected, which became the basis of the event’s visual identity and concept.
Theme: Coral Pink
The chosen theme color, Coral Pink, was integrated across event branding, print collaterals, and digital screens.
Symbolism of Coral & Coral Pink in Relation to Geojit:
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Growth & Resilience: Just as corals grow steadily over time, Geojit’s 35-year journey reflects sustainable progress and strong foundations.
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Protection & Stability: Coral reefs protect marine ecosystems, symbolizing Geojit’s role in securing clients’ financial futures.
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Vibrancy & Energy: The coral pink palette brought warmth, celebration, and modernity to the milestone event, connecting heritage with a youthful spirit.
Execution & My Role
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Attended creative discussions with the Marketing Department to align the theme with brand values.
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Contributed to the ideation of promotional collaterals(posters, invites, and digital promotions).
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Took the lead in finalizing background video visuals, which were created in Cinema 4D.
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The video was designed to span all five main stage screens, creating an immersive visual experience that tied the theme together dynamically.
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Coordinated with the agency executing the event to maintain thematic consistency across stage design, lighting, and printed materials.
Challenges & Learnings
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Balancing creativity with corporate branding: Ensuring the coral theme felt celebratory yet professional for a financial services brand.
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Indoor space adaptation: Needed to create a sense of vibrancy in a formal indoor setting, achieved through lighting, visuals, and synchronized five-screen media.
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Learning: I gained insights into how motion graphics tools like Cinema 4D can elevate corporate events by enhancing storytelling through digital media.
